Monday, 22 February 2010


Holding the March issue up to a webcam sets Dazed’s Augmented Reality fashion in motion, with five exclusive fashion films showcasing the best of the spring collections. Contributors include the likes of supermodel Jessica Miller and photographer David Armstrong, working with the Dazed fashion editors on stories ranging from avant-garde performance pieces to a chilling horror short.

A special 30-second teaser film was produced for the issue, showing highlights of all the above films that are only viewable in full with a physical copy of the magazine. This teaser film also exclusively debuts the revolutionary Pokeware technology, a system that allows the viewer to pause fashion films and see clothing credits overlaid on the image, with the option to click through to find out more. Click here to see it in action.

Cover girl Mia Wasikowska, star of Tim Burton’s upcoming Alice in Wonderland, talks to Dazed about her adventures through the looking glass. The magazine also heads to LA with cult artrock trio Liars, who reveal all about their amazing new album Sisterworld. And in his first ever UK interview, 65-year-old photographer Robert Bergman explains how he has now finally been recognised as one of America’s greatest art photographers.

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