IdN v17n1: The Branding Issue

Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.

Contents:

Motion Gallery: A Hankering for Hand-drawn Animation Feature: Show us some ID, please Creative Country: Barcelona, Catalan capital is still cool Playback: Bringing a human touch to a techno-obsessed industry Exhibition: A trip back in time Type Cast POTM

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