Today, I thought I would share with you our current best selling book in the London branch of Material. The book is titled Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw.
Creating effective copywriting is of vital importance in today’s design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.
I don't get a whole lot of time to look through and experience all of our books but, after realising it's popularity, I took it upon myself to pick this little blighter up and have a bit of a read and it truly is a useful book. With so many of us setting up our own business, marketing our own products and promoting ourselves as creatives through means of blogging, it really is useful to know every which way to go about it and this book will certainly guide you in the right direction.
THIS BOOK WILL BE AVAILABLE TO BUY ONLINE FROM TODAY.
Paperback
80 illustrations
216 pages
246 x 172 mm
£17.95
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