Tuesday, 6 July 2010
VELO: Bicylce Culture & Design
This book came into stock at Material a week ago but it flew out of the door so quickly, I didn't have time to blog about it.
Cycling is zeitgeist. With rising fuel prices and mounting ecological awareness, bicycle sales are significantly up. Activity became activism and then lifestyle. Moving on two wheels is now a movement.
Velo introduces a wild bunch of passionate cyclists – frame builders, urban planners, artists, photographers, and those who ride professionally – who are making an impact. They are not only shaping styles, but promoting cycling as a primary form of transport. The book also explores the aesthetic of today’s cycling culture and presents custom-made frames and art bikes as well as a selection of contemporary illustration and design influenced by the cycling movement. Geared toward anyone who has a personal or professional interest in cycling, Velo is the fast lane into a current topic that is both entertaining and socially relevant.
A striking visual journey into the multifaceted world of cycling and the diverse tribes that inhabit it, Velo ranges from hardcore 2-wheel globetrotters, downtown messengers on fixed-gear bikes without brakes, laid back pedallers on old-fashioned Dutch bicycles, fashionable cyclists on vintage racing bikes, and dedicated fans of high-tech racing machines and e-bikes.
Format: 21 x 26 cm
Features: 240 pages, full color, softcover
Available in store at Kingly Court/ Carnaby or buy online