NEW IN: HOT OFF THE PRESS

Just arrived, hot off the press of Laurence King, is this wonderful new book Graphic Design for Fashion

Fashion is a high-impact, fast-paced industry that demands an aspirational visual message and requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations.

Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions.

This visually led book contains a global selection of the best graphic design studios’ work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world’s leading design studios.

With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.

Born in Austria, Simone Pasztorek studied graphic design in Vienna and later graduated from Central St Martins, London. After working for TANK magazine, she joined with Jay Hess under the name byBOTH. She has designed magazines, books and packaging, mainly for fashion clients.

Hardback
800 illustrations
240 pages
280 x 216 mm
£26.00

THE QUICK BROWN FOX...

Possibly one of the most challenging memory games to date, The Quick Browm Fox Jumps over the Lazy Dog is a fantastic way to learn to recognise Typefaces both for their obvious characteristics and subtle differences. Or, if like a few designers I know, it is an opportunity to test and show off your knowledge of Type and Typography.

Attractively finished, the game includes 25 variations of the letter ‘A’, each in a different letter type. Players attempt to find the matching A’s in the same letter type. The player who has the highest number of matching letters wins the game.
Typographic information about the letter is included on the card, and a separate folder provides a general history of the typography.

As you play, you increasingly recognize what are often very subtle differences between the letters and more about the details of the letter types. They become progressively easier to recognize and distinguish from one another (even Univers and Helvetica!) Among the letter types included in the game are Akzidenz Grotesk, Baskerville, Centaur, Garamond, Helvetica Rockwell, Times New Roman, Univers and many more.
The game was assembled and designed by the Brazilian design studio, ps.2 arquitetura + design.

Design: ps.2 arquitetura + design
Format: hardcover
Dimensions: 2 x 25 cards
£22

Also available to buy online

SAVILLE ROW FIELD DAY

To celebrate and promote an initiative of Prince Charles to promote the use of wool from Britain and the Commonwealth, the famous street of tailors is closed to traffic for the day to enable dozens of sheep to graze on specially laid turf. Farmers and sheep dogs are also present at this launch event for the Campaign for Wool. Having arrived in Soho with much time to spare, we jumped off the bus and hot footed it to Saville Row to check out the sheep and feel a little home sick.

More details on the campaign for wool can be founds in the current issue of Selvedge available in store and online

INDIA HAS ARRIVED IN LONDON

We have just received stock of the wonderful new recipe book, India, by Pushpesh Pant and published by Phaidon.

This first comprehensive guide to Indian cooking contains over 1,000 recipes covering every aspect of India's rich and colourful culinary heritage. On arrival, we flicked through and now can't wait to try some of the recipes at home and were dismayed to realise that we had already bought ingredients for tonight's dinner.

Written by an Indian culinary academic and cookbook author, the recipes are a true reflection of how traditional dishes are really cooked all over India. They have been carefully edited to ensure that they are simple to follow and achievable in western kitchens, with detailed information about authentic cooking utensils and ingredients. Alongside less well-known dishes such as bataer masalydaar (marinated quails cooked with almonds, chillies and green cardamom), or sambharachi kodi (Goan prawn curry with coconut and tamarind), there are comprehensive chapters on breads, pickles, spice pastes and chutneys. plus a wide variety of recipes rarely seen in Indian cookbooks, such as bagarkhani roti (a rich sweet bread with raisins, cardamom and poppy seeds) and tamatar ka achar (tomato and mustard-seed pickle). India is the only book on Indian food you'll ever need and, what's more... the book comes beautifully packaged in a printed cotton bag.

Hardback
960 pp
75 colour illustrations, 160 colour photographs
£29.95

ELEPHANT #4 HAS ARRIVED

ELEPHANT #4 has arrived at Material. Here is a bit about the issue...

In an essay on Baudelaire, Walter Benjamin imagines works of art as keys cut with no particular lock in mind. Future users will one day find that these keys can open new doors, doors which were unknown, unimagined and even unimaginable to the original makers. Most of the artists in this issue are in possession of at least one such key. Elephant issue 4 looks at how contemporary artists are drawing from the art of the past in order to create the art of the future.

No city has had such an impact on modern art as Paris and we visit the birth place of modernism and talk to the visual artists who are reinventing the City of Light. Elephant 4 also features candid, provocative and in-depth interviews with luminaries past and future, such as the father of conceptual art now turned architect Vito Acconci and seminal illustrator Jeffrey Fischer, alonside the visual experiments of Supermundane, Soo Kim, Bruno Kurru, Sean Mackaoui and rarely shown (or written about) work by graphic-designer Ena Cardenal de la Nuez. Not to mention Rick Poynor’s return to art in Where Is Art Now.

Oh, yes, last but not least, an amazing collection of ‘Do Not Disturb’ signs, vintage and modern, strange, funny, fascinating.

For more information or a sneak peek inside, visit the website

UH OH... THE CHEEKY LINGERIE BOOK IS BACK

Since becoming a sell out last Christmas, we have been on tenterhooks awaiting the reprint of this fantastic little gem from Taschen 1000 Dessous: A History of Lingerie by Gilles Néret.

Beautifully compact with a substantial 576 pages and a snip at £9.99, this publication is stylish, saucy, informative and outright cheeky. 1000 photographs and illustrations trace the evolution of lingerie from the dawn of civilization to modern times. Documenting all areas of lingerie through time from the first pair of briefs (Sumeria 3000BC) to the signature corsets of Gaultier, 1000 Dessous reveals the conflict between the need to conceal and the will to reveal and covers the areas of art, advertising, fetishism, illustration, film, performance and media with the lingerie industry.

A joy to flick through, women like to buy it and men love to sneak a peek at it.

Click here to buy it online and enter the code 1000 to receive 10% off this title.

(Offer only available until the end of October, terms and conditions apply)

FAILE IS HERE

Patrick McNeil and Patrick Miller began their prolific collaboration as Faile in 1999 by creating street art in New York City. Today, Faile have established themselves along with Banksy and Shepard Fairey as the leading figures in the genre of urban art.

This book is the first comprehensive collection of Faile’s wide range of prints, graphic design, and paintings. Their work can be seen as a modern interpretation of classic American collage and graphic printmaking that skillfully combines visual cues from a street aesthetic, pop culture, comics, and advertising.

Faile is £40 and available in our London store.